Software Sales & Growth Marketer

About the role

A software development company is looking for a dynamic professional to lead client acquisition, strengthen its brand presence and drive business growth. The role connects the company's custom technical solutions (web applications, enterprise software and digital platforms) with corporate clients, educational institutions and entrepreneurs. It combines B2B sales with digital marketing.

Key responsibilities

• Sourcing and securing B2B clients needing custom software, IT training or digital transformation services through proactive outreach.
• Engaging directly with business owners and executives via cold calls, site visits and presentations.
• Working with technical teams to write project proposals, sales decks and commercial quotations.
• Managing prospects from first contact through negotiations and contract execution.
• Designing and running digital marketing campaigns on LinkedIn, Facebook and Instagram, and producing promotional copy, success stories, video scripts and visual assets.
• Analyzing campaign data to refine strategies and optimize budgets.
• Representing the company at conferences, technology hubs and business expos, and building long-term partnerships with educational bodies and corporate accounts.
• Scouting grants, collaborative ventures and public or private sector projects, and performing market analysis to feed back to the development team.

Required profile

• Bachelor's degree or HND in Marketing, Business Administration, Computer Science, Mass Communication or a related field.
• 1-2 years of experience in B2B sales, digital marketing or business development, preferably in technology, software or digital services.
• Strong grasp of software development services (custom web and mobile apps, databases, SaaS) and the ability to explain them to non-technical people.
• Proven experience with CRM systems, social media management tools, email marketing platforms and presentation software such as Canva or PowerPoint.
• Excellent communication, negotiation and presentation skills, with a track record of meeting or exceeding sales targets.