Social Media Strategist & Manager (Remote)
Lumina Social
Job description
About the role
This full‑time remote position focuses on developing and executing omnichannel social media strategies across YouTube, Instagram, TikTok, and LinkedIn. You will work closely with creative, production, and analytics teams to ensure content aligns with brand narratives and performance goals.
Key responsibilities
- Develop and execute omnichannel social media strategies, including content calendars and campaign concepts.
- Manage social accounts, draft copy and captions, and coordinate visual assets.
- Monitor comments, community interactions, and adapt content based on performance insights and algorithm changes.
- Collaborate with creative, production, and analytics stakeholders to brief, review, and refine content.
- Produce regular performance reports and propose data‑driven improvements.
Required profile
- Strong social media marketing and SMO expertise, with platform‑specific best practices.
- Excellent content strategy and writing abilities for narrative‑driven campaigns.
- Proven experience with analytics tools and data‑driven optimization.
- Familiarity with short‑form video and AI‑assisted cinematic production workflows.
- Ability to work independently in a remote environment and manage multiple projects.
- Prior agency or in‑house social media experience is highly beneficial.
Required skills
- Google Flow
- Veo
- Scenebuilder
- Analytics tools
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Lumina Social