Marketing Lead Qualification Specialist

About the role

The Marketing Lead Qualification Specialist is the first point of contact for all marketing-generated leads at Mixta Africa. The role covers rapid lead engagement, initial screening and gathering prospect insights so that only qualified, sales-ready opportunities are passed to the Sales team. It helps shorten lead response times, remove non-viable prospects, give real-time market intelligence, improve campaign conversion rates and maximise marketing ROI.

Key responsibilities

• Contact all incoming marketing leads within agreed SLAs (for example within 15 minutes during business hours) and filter out invalid, duplicate or non-viable inquiries.
• Evaluate buyer intent, budget, timeline and property interests against standard qualification criteria and assign disposition status codes.
• Hand over qualified, sales-ready opportunities to Sales and route unqualified or early-stage leads to automated nurture tracks.
• Maintain complete, accurate and non-duplicate profiles in the CRM.
• Document buyer objections, questions and triggers, and turn prospect feedback into recommendations for ad copy, messaging and targeting.
• Audit team response times, analyse conversion rates by channel, recommend refinements to qualification criteria and produce weekly reports on lead volume, qualification rates and drop-off trends.

Required profile

• Bachelor's degree or HND in Marketing, Communications, Business Administration or a related field.
• 2-4 years of experience in marketing operations, customer service, lead management, inside marketing and digital marketing; experience supporting digital marketing campaigns is an added advantage.

Required skills

• CRM proficiency and hands-on experience with platforms such as Salesforce, HubSpot or Microsoft Dynamics.
• Customer interviewing techniques and data interpretation and marketing analytics.
• Strong communication skills, telephone etiquette and analytical thinking.