SEO/SEM Specialist – Drive Organic & Paid Search Growth
Odixcity Consulting
Job description
About the role
We are looking for a data‑driven SEO/SEM Specialist to own both organic and paid search initiatives. You will shape keyword strategies, optimise website content, and run high‑performing PPC campaigns to boost traffic and maximise ROI.
Key responsibilities
- Conduct keyword research, optimise on‑page SEO, and perform technical site audits.
- Develop and manage Google Ads and Bing Ads campaigns, monitoring cost per acquisition and ROI.
- Implement link‑building tactics to increase domain authority.
- Track, analyse, and report SEO and PPC performance using GA4 and other tools.
- Monitor competitor strategies and stay updated on search engine algorithm changes.
Required profile
- Bachelor’s degree in Marketing, Digital Media or a related field.
- 3–5 years of proven experience managing successful SEO and PPC campaigns.
- Reliable internet connection with backup to ensure uninterrupted work.
Required skills
- Google Analytics 4
- Google Search Console
- SEMrush or Ahrefs
- Google Ads
- HTML, CSS, JavaScript (understanding of development constraints)
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Odixcity Consulting