Brand Manager (Family Wellness)

About the role

The Family Wellness Brand Manager manages and grows the company's assigned family wellness product portfolio. The role combines strategic brand management, creativity, commercial insight, digital marketing, customer engagement and market analysis to build strong brands and drive sales growth. It reports to the Head of Marketing.

Key responsibilities

• Develop and implement brand and marketing strategies for assigned products within approved budgets and business objectives
• Run digital marketing across social media, e-commerce, influencer marketing and other online channels
• Manage the brand's social media presence and customer interaction
• Monitor market trends, competitors, pricing and consumer preferences
• Track daily, weekly and monthly sales performance and recommend promotional strategies to close gaps
• Drive e-commerce and digital sales with the Sales and Commercial teams
• Plan and manage promotions, campaigns, activations, product launches and brand-building initiatives
• Manage digital advertising budgets and campaign ROI
• Supervise creative assets, product content, promotional materials and packaging communication
• Keep brand identity consistent across digital platforms, retail outlets, pharmacies, wellness stores and distributors
• Write monthly marketing briefs for sales and field teams and train them on product features and positioning

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• At least 5 years' experience in sales and marketing, brand management or portfolio management
• Preferred: experience in family wellness, consumer health, pharmaceuticals, healthcare, FMCG, personal care or premium wellness
• Proven track record of managing products or brands from strategy through execution and performance monitoring

Required skills

• Digital marketing, e-commerce and social media
• Consumer-focused campaign management
• Market research and consumer insights
• Sales performance analysis and campaign ROI tracking