Digital Marketing Officer

About the role

Community Trust Network (CTN) is hiring a Digital Marketing Officer in Abuja to drive its brand visibility, generate enquiries and attract prospective students. The role covers digital marketing, social media management, online advertising, business development and performance reporting, with a rotational schedule.

Key responsibilities

• Develop and implement digital marketing strategies to increase brand visibility, generate enquiries and attract prospective students.
• Manage, maintain and grow social media platforms such as Facebook, Instagram, LinkedIn, TikTok, WhatsApp and others.
• Create and publish marketing content including graphics, flyers, posters, carousels, short-form videos, testimonials and promotional materials.
• Plan and run social media campaigns that generate leads, enquiries and applications, and meet marketing, lead generation and enrolment targets.
• Manage and optimise online advertising campaigns where applicable to improve reach, engagement, leads and conversions.
• Engage prospective students and parents by phone, WhatsApp, email, social media and the organisation's CRM.
• Develop offline marketing strategies, identify opportunities for school outreaches, exhibitions, seminars and educational fairs, and build relationships with schools, institutions, organisations and partners.
• Represent CTN at marketing events, exhibitions, seminars, webinars and outreach programmes.
• Track campaign performance, record leads, enquiries and conversions, and prepare weekly and monthly marketing and performance reports.
• Monitor industry trends and competitor activity, and recommend improvements to marketing performance.

Required profile

• Bachelor's degree in marketing, mass communication, business administration or a related field.
• At least 2-3 years of experience in digital marketing, telemarketing, sales or lead generation.
• Experience in social media management, content creation and meeting monthly sales targets.
• Strong communication, persuasion and customer engagement skills; self-motivated, organised and target-driven.

Required skills

• Familiarity with digital tools, CRM systems and performance reporting.
• Social media management and content creation.

What we offer

• Remuneration of NGN 250,000 - 300,000 per month, basic and performance based.
• Rotational schedule: 2 weeks Monday-Friday and 2 weeks Tuesday-Saturday.