Digital Marketer

About the role

The Digital Marketer plans, implements and monitors digital marketing campaigns to raise brand awareness, generate qualified leads, attract customers and support revenue growth. The role reports to the Marketing Manager / Head of Sales and requires practical knowledge of social media marketing, digital advertising, content planning, SEO, analytics and online lead generation.

Key responsibilities

• Develop and run digital marketing strategies aligned with marketing and sales objectives.
• Plan and manage campaigns across Facebook, Instagram, LinkedIn, TikTok and Google.
• Create social media content calendars with the content and design teams and coordinate graphics, short videos, promotional materials and copy.
• Set up, monitor and optimise paid ads to improve reach, engagement, leads and conversions.
• Research audiences, manage the online presence and keep brand messaging consistent.
• Track performance with analytics tools, track ad spend and recommend ways to improve ROI.
• Do keyword research and apply basic SEO; build email, retargeting and lead-nurturing campaigns.
• Work with sales to generate qualified leads and prepare weekly and monthly performance reports.
• Research competitors and industry trends, and ensure materials meet brand guidelines and advertising requirements.

Required profile

• HND or Bachelor's degree in Marketing, Mass Communication, Digital Marketing or a related field.
• 2-4 years of practical digital marketing experience preferred.
• Demonstrable experience running digital advertising campaigns; a portfolio of campaigns and results is desirable.

Required skills

• Google Analytics, Google Ads, Meta Ads Manager or similar tools (an advantage)
• Social media management and analytics tools
• Content planning, campaign management, data analysis and reporting
• Social media advertising, lead generation and conversion optimisation
• Budget management, creativity and attention to detail

KPIs include qualified leads, cost per lead, conversion rate, ROAS, website traffic, social engagement, on-budget delivery and report quality. Interested candidates apply by sending their CV to the recruiter by email, quoting the job title in the subject line.