Digital Marketer

About the role

Technical Services and Equipment Solutions Ltd is hiring a full-time Digital Marketer in Abuja (Marina). The role covers planning and running digital campaigns for software products, driving lead generation and conversions, and supporting product adoption and revenue growth.

Key responsibilities

• Plan and manage product launches and digital campaigns, and develop marketing strategies for software products.
• Create clear product messaging from technical features and drive lead generation, user acquisition and conversions.
• Conduct market, customer and competitor research.
• Create content for landing pages, emails and social media, and maintain the marketing calendar and project timelines.
• Track campaign performance and key metrics, optimise campaigns based on data and user behaviour, and prepare regular marketing reports.
• Support product adoption, engagement and revenue growth.
• Coordinate with vendors, designers and media partners, track budgets and invoices, and prepare collateral, proposals and presentations for sales and management.
• Keep records of leads, contacts and brand assets.

Required profile

• Minimum of 4 years of experience.
• Minimum of a BSc degree.