Digital Marketing Specialist

About the role

Digital World Tech Academy offers technology-focused courses in programming, web development, digital marketing and cybersecurity, delivered by experienced instructors through online lectures, practical exercises and real-world projects. It is looking for a full-time, on-site Digital Marketing Specialist in Lagos to plan, run and optimise digital marketing campaigns that promote the academy's programmes and build brand awareness.

Key responsibilities

• Manage social media accounts and coordinate online advertising initiatives
• Track campaign performance and prepare reports using web analytics tools
• Collaborate with instructors and team members to create targeted content and support student recruitment
• Ensure consistent messaging across all platforms
• Stay up to date with digital marketing trends and recommend ways to improve reach and engagement

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Strong digital and online marketing skills, with practical experience in social media marketing for brand growth and engagement
• Effective communication skills for working with internal teams and engaging prospective students
• Ability to work on-site in Lagos, manage several projects and meet deadlines in a fast-paced environment
• Experience in education, training or technology organisations is an advantage

Required skills

• Web analytics tools for measuring and optimising campaigns
• Familiarity with SEO/SEM, email marketing platforms and content creation tools is beneficial