Digital Marketer - Real Estate

About the role

A real estate company based in Marina, Lagos is looking for a Digital Marketer to promote its properties, services and brand online. The role covers social media management, paid advertising, content creation and lead generation, working closely with the sales team.

Key responsibilities

• Develop and run digital marketing strategies for properties, services and the brand
• Manage social media accounts (Facebook, Instagram, TikTok, LinkedIn and others)
• Create content such as property listings, graphics, videos, reels, virtual tours and walkthroughs
• Run and optimise paid ads on Meta Ads, Google Ads and other platforms
• Generate leads for property sales, rentals, land acquisition and investment
• Promote properties through social media, listing sites and email marketing
• Collaborate with sales to follow up leads, nurture prospects and convert enquiries into clients
• Monitor enquiries and respond promptly to buyers, tenants and investors
• Build content calendars, conduct market research and competitor analysis
• Track campaign performance, website traffic, engagement and conversions, and prepare regular reports
• Optimise website content and listings for search engines and build an online community
• Support property launches, open houses and promotions, ensuring accurate property information

Required profile

• Minimum OND in Marketing, Mass Communication, Business Administration or a related field
• Proven experience in digital marketing, preferably in real estate
• Ability to generate, track and nurture leads through digital channels
• Strong copywriting, communication, creativity and storytelling skills
• Organised, detail-oriented, able to meet deadlines and work independently and in teams

Required skills

• Social media management and content creation (Canva, CapCut, Adobe Creative Suite)
• Meta Ads Manager, Google Ads and social media advertising
• SEO, email marketing, website management and lead generation
• Google Analytics or similar reporting tools