Business Development Associate

About the role

The Business Development Associate works closely with the CEO and cross-functional teams to support Finbloom's growth, strategic partnerships, digital lending products and market expansion. The role combines business development, market research, financial services strategy, partnership development, product development and execution. It suits a commercially minded, analytical and proactive person interested in financial services, fintech, lending, digital products and business strategy.

Key responsibilities

• Translate Finbloom's strategic priorities into actionable business plans and growth initiatives with the CEO.
• Identify and develop relationships with fintech companies, financial institutions, employers, merchants, distributors, digital platforms and other ecosystem partners.
• Develop partnership proposals, commercial structures, business cases and presentations, and support negotiations and agreement execution.
• Conduct market and business research on customers, competitors, pricing, industry trends and opportunities in digital lending and financial services.
• Identify viable lending products and segments such as embedded lending, merchant financing, salary-backed lending and SME financing.
• Support technology-enabled lending products and an API-driven product strategy that integrates with third-party platforms.
• Develop product business cases covering market opportunity, target customers, pricing, expected revenue and risks, working with Credit, Risk, Finance and Technology teams.
• Support customer acquisition strategies across digital and traditional channels, and monitor acquisition, conversion, retention and portfolio growth metrics.
• Generate, qualify and maintain leads, and take part in client meetings, presentations and negotiations.
• Help coordinate day-to-day execution of strategic initiatives and develop, review and improve SOPs, workflows and processes, including automation opportunities.
• Track and report on business development initiatives, partnerships and product opportunities, and perform other commercial duties as assigned.