Area Sales Representative - South-South

About the role

Join BIC World as an Area Sales Representative responsible for driving sales, distribution and in‑market execution across an assigned South‑South territory. You will build strong customer relationships and identify growth opportunities for our FMCG business.

Key responsibilities

• Generate sales orders and ensure product delivery to assigned outlets.
• Redistribute BIC products (Lucky Stationery Nigeria) efficiently and cover relevant outlets.
• Review performance regularly with regional managers and customers against targets.
• Develop and execute a coverage plan for the territory, seeking new sales opportunities.
• Implement SFA and other sales projects flawlessly, and ensure promotion execution and POSM deployment.

Required profile

• 3‑5 years of FMCG sales or business development experience.
• Results‑oriented with proven negotiation skills and ability to identify new sales opportunities.
• Self‑starter, well‑organized, analytical and able to work under pressure.
• Strong relationship‑building skills with internal and external customers.
• Energetic, passionate about achieving commitments and influencing others.