Tech Marketer (Marketing Executive)

About the role

GenusLab Technologies is an Abuja-based tech company active in digital product development, technology education, creative media and marketing. It recently launched GenusLab Academy, a learning platform built around AI-powered quizzes, daily live episodes and leaderboards. The company is looking for a full-time, on-site tech marketer in Abuja to own how its products reach users and businesses, from positioning and launches to growth and retention.

Key responsibilities

• Shape the positioning and messaging for GenusLab Academy and the company's software, app and web development services.
• Plan and run go-to-market for new features, courses and product launches.
• Build and improve the full funnel: ad, landing page, sign-up, first quiz and premium subscription.
• Run acquisition campaigns across paid social, search and content, managing budget against results.
• Drive activation, retention and referrals through email, push notifications and in-app campaigns.
• Work with product and engineering teams to turn user data and feedback into growth ideas.
• Market the development services to businesses, using case studies and B2B outreach content.
• Track and report on cost per acquisition, conversion, retention and revenue.

Required profile

• At least 2 years' experience marketing a tech product, app, SaaS or digital platform.
• Strong understanding of growth funnels, user acquisition and retention.
• Able to explain technical products in clear, simple language.
• Comfortable with data: setting targets, running tests and making decisions from the numbers.
• Experience with edtech, gaming, community products or B2B tech services is a plus.

Required skills

• Hands-on use of tools such as Meta Ads Manager, Google Ads, Google Analytics or Mixpanel.
• Use of an email marketing or CRM platform.

To apply, send your CV and a short note about a tech product you helped grow (what you did and the results) by email to the company, quoting "Tech Marketer" in the subject line.