Marketing Manager (Offline and Online)

About the role

Pharmarun is a medication access platform connecting patients, pharmacies, insurers and hospitals across Nigeria. As Marketing Manager you will own how people hear about Pharmarun, why they try it and why they come back, turning business development leads and community audiences into active patients and building a trusted brand. You will work closely with Business Development, Customer Experience, Product and the founders.

Key responsibilities

• Build and run a quarterly marketing plan across offline and online channels, with clear budgets and targets
• Turn partner leads and community audiences into first-time patients through campaigns, sign-up drives and follow-up journeys
• Design onboarding and re-engagement journeys across SMS, WhatsApp, email and in-app messaging
• Plan and run health drives, screenings, awareness days and activations with workplaces, communities and professional groups, and measure what each delivers
• Manage events, field teams, materials and on-site sign-ups; build relationships with community leaders and health advocates
• Own social media, content, website copy and paid campaigns, manage agencies and freelancers, and test messages and offers
• Keep the brand consistent across product, partners, events and press, and handle press releases, media relations, awards and speaking opportunities
• Produce decks, one-pagers, case studies and co-branded campaigns for partners

Required profile

• 5+ years in marketing, including at least 2 years leading consumer campaigns and budgets end to end
• Hands-on experience in offline marketing (activations, events, community programmes) and online marketing (social, content, paid, CRM)
• Proof of impact on metrics such as sign-ups, conversion, cost per acquisition or repeat purchase
• Strong writing for different audiences, comfort with data, and experience managing agencies or a small team
• Nice to have: healthcare, pharmacy, insurance, fintech or similar experience, and media and PR relationships in Nigeria

What we offer

• Competitive salary and a performance bonus
• Health cover and paid leave
• The chance to build the marketing function and shape how Pharmarun is known