Growth Marketing Officer

About the role

Agriarche is looking for a Growth Marketing Officer in Abuja to drive customer acquisition, activation, engagement and retention across its products and services. The role develops and executes growth strategies that increase platform adoption, generate qualified leads, improve conversion and contribute directly to business growth. It works closely with Brand, Sales, Customer Service, Operations and Product teams, and reports to the Manager, Brand & Marketing.

Key responsibilities

• Develop and run growth campaigns to acquire farmers, buyers, aggregators, processors and institutional customers, across digital, field, referral, partnership and community channels
• Plan and manage campaigns from concept to execution, including product launches, feature adoption and promotional activities, and manage lead generation and conversion programs
• Analyze customer journeys, collaborate with Customer Service on onboarding and engagement, and design referral, loyalty and reactivation campaigns
• Monitor growth metrics, campaign performance and conversion rates, build dashboards and reports, and run A/B testing and continuous optimization
• Identify strategic partnerships, support field activations, events, trade fairs and webinars, and work with ecosystem partners to expand reach
• Work with Content, Design, Sales, Operations and Product teams to turn business objectives into measurable growth plans

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Economics or a related field
• Minimum 3-5 years of experience in growth marketing, digital marketing, demand generation or similar roles
• Proven track record of driving measurable customer acquisition and growth
• Preferred: experience in agriculture, technology, fintech, e-commerce, marketplaces, FMCG or development sectors, and experience in a startup or high-growth environment

Required skills

• Strong understanding of marketing analytics and performance measurement
• Experience managing digital and offline marketing campaigns
• Preferred: familiarity with CRM, marketing automation and analytics tools
• Growth mindset, campaign planning and execution, data analysis and reporting, project management, partnership development, and strong communication and problem-solving skills