Marketing Manager

About the role

Black Carat, a gifting brand based in Abuja, Nigeria, is looking for a full-time, on-site Marketing Manager. The role drives brand awareness, customer engagement and sales growth by developing and running marketing strategies, planning seasonal and corporate gifting campaigns and managing social media and digital channels.

Key responsibilities

• Create content for online platforms and coordinate photoshoots and promotional materials
• Analyze campaign performance and keep a consistent brand voice
• Collaborate with sales and operations to design promotions and manage partnerships
• Take part in local events, vendor collaborations and customer outreach to strengthen the brand's presence in Abuja

Required profile

• Experience in marketing strategy and campaign management, including planning, execution and performance analysis
• Ability to build brand positioning and manage visual and written brand communication
• Strong written and verbal communication and copywriting skills
• Organizational and project management skills, able to handle several campaigns and deadlines
• Comfortable working on-site in Abuja and collaborating with cross-functional teams and external partners
• Data-driven mindset and creativity; prior retail, e-commerce, gifting or hospitality marketing experience is an advantage

Required skills

• Social media management and basic content creation
• Familiarity with online advertising tools