Growth Marketing & Brand Partnerships Lead

About the role

Sage & She Wellness is looking for a Growth Marketing & Brand Partnerships Lead in Maitama, Abuja, on a hybrid basis. This is a strategic, execution-heavy role for someone who wants to drive real business growth, position premium wellness brands and build influential partnerships. The person will lead initiatives that grow the brand from Level A to Level B.

Key responsibilities

• Growth marketing and brand positioning: develop and run marketing strategies that increase visibility, client acquisition and retention
• Digital marketing: campaigns, performance tracking, paid ads and analytics
• Grow and manage the LinkedIn presence to attract corporate wellness clients
• Supervise the Social Media Manager and align platforms with brand strategy
• Brand partnerships and business development: identify and pursue corporate, media and lifestyle partnerships
• Represent the brand in meetings with external stakeholders, partners and clients, and pitch the Corporate Wellness Program to HR teams and decision-makers
• Plan and run wellness events such as The Sage Morning, Women's Week activations and retreats
• Manage PR and media relations, including interviews, feature placements and brand storytelling, and seek features in relevant publications

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field
• 3-5 years of experience in marketing, brand partnerships or PR; wellness, lifestyle or beauty experience is a plus
• Proven track record of growing a brand or business, especially through digital and partnerships
• Strong network (or ability to build one) among Abuja's aspirational community and corporate decision-makers
• Entrepreneurial mindset, proactive and confident, with a passion for wellness and women-centred brands

Required skills

• Excellent writing and communication skills, including social media, pitch decks and outreach emails
• Digital marketing and performance tracking

To apply, send your resume and cover letter by email.