Special Channel Manager

About the role

Alfred & Victoria Associates, a Nigerian ICT solutions company offering consulting, recruitment and training services, is recruiting a full-time Special Channel Manager in Abuja. Reporting to the Regional Manager and leading a team of marketing executives, the role expands the company's footprint into specialized, non-traditional customer segments such as PPMVs, spas, gyms, fitness centers, beauty salons, supermarkets, end-user engagements and events.

Key responsibilities

• Identify and onboard prospective channels and non-traditional sales outlets, and secure partnerships and commercial agreements with them.
• Sponsor and anchor high-traffic wellness events, sports tournaments, corporate health days and beauty expos to create sales hubs.
• Design and run experiential setups such as pop-up product trials, sampling booths and educational health activations at point-of-sale locations.
• Introduce the product portfolio into point-of-sale environments outside conventional pharmaceutical or retail channels.
• Provide day-to-day leadership, field coaching and strategy to the marketing executive team, ensure optimal stock levels, target deliveries and premium product placement.
• Evaluate performance daily and weekly, take corrective action, and audit brand visibility, consumer engagement and compliance with promotional agreements.
• Work with the Marketing department on channel-specific promotional campaigns and point-of-sale materials, and quantify the financial performance of each campaign and event.
• Deliver daily and weekly performance metrics, revenue forecasts and market intelligence reports.

Required profile

• Bachelor's degree in Business Administration, Marketing, Biological Sciences or a related field.
• At least 3 years of progressive sales and marketing experience, including at least 2 years in a supervisory role managing field sales teams.
• Experience in FMCG, wellness, pharmaceutical or hospitality sectors is highly desirable.
• Track record of closing high-value B2B deals and managing structured sales pipelines.

Required skills

• Strong command of CRM software and route-to-market applications.
• Microsoft Excel for analytical reporting.
• Negotiation and interpersonal skills to build rapport with special channel decision-makers.