Shopper Experience & Trade Supervisor

About the role

We are seeking a proactive, customer‑focused Shopper Experience & Trade Supervisor to boost in‑store brand presence, drive consumer engagement, and optimise the overall shopper journey. You will collaborate closely with sales, marketing and retail partners to ensure seamless execution of trade marketing and shopper activation strategies.

Key responsibilities

• Develop and implement strategies that enhance the shopper experience and improve retail execution.
• Oversee in‑store activations, promotions and merchandising to maximise visibility and sales conversion.
• Work with sales teams and retail partners to improve product placement, stock availability and store presentation.
• Monitor shopper insights, sales data and market trends to refine trade marketing tactics.
• Train and manage brand ambassadors, promoters and merchandisers to deliver exceptional shopper experiences.
• Ensure point‑of‑sale materials, signage and displays follow brand guidelines.
• Evaluate campaign effectiveness and provide data‑driven recommendations for improvement.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2‑3 years of experience in trade marketing, shopper experience, retail operations or sales within FMCG or related industries.
• Strong understanding of consumer behaviour, shopper journeys and retail execution.
• Excellent communication, negotiation and relationship‑management skills.
• Ability to analyse shopper insights and sales data to drive decisions.

Required skills

• Proficiency in Microsoft Excel
• Proficiency in Microsoft PowerPoint
• Proficiency in Microsoft Word