Senior Brand Manager - Dangote Seasoning

About the role

Dangote Industries Limited is looking for an experienced, commercially driven Senior Brand Manager to lead the growth agenda for Dangote Seasoning. The role develops and executes brand strategies that drive volume, revenue, market share, consumer penetration and brand equity in Nigeria's competitive FMCG market.

Key responsibilities

• Develop and execute brand and portfolio strategies aligned with business growth objectives.
• Lead annual brand planning, marketing budgets, demand forecasting and performance monitoring.
• Drive brand awareness, equity, consideration, mental availability and market penetration.
• Lead product innovation, renovation, development and commercialisation.
• Develop pricing, pack architecture and promotional strategies to improve competitiveness and profitability.
• Plan and run integrated marketing campaigns across digital, media, trade, experiential and consumer activation channels.
• Analyse consumer insights, market trends, competitor activity and brand performance to find growth opportunities.
• Collaborate with Sales, R&D, Operations, Finance and Supply Chain to deliver business objectives.
• Manage marketing agencies, brand assets and campaign execution, keeping costs efficient and compliant with regulations.
• Monitor marketing effectiveness and ROI, taking corrective action where needed.

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics, Communications or a related field.
• An MBA or relevant postgraduate qualification is an added advantage.
• A professional marketing qualification such as CIM or an equivalent is desirable.
• At least 8-10 years of progressive experience in brand management, marketing or commercial roles, including at least 3 years in a senior brand management capacity.
• Experience in FMCG, preferably food, seasoning or other high-volume consumer goods, is strongly preferred.

Required skills

• Strategic brand management and commercial acumen.
• Strong analytical and consumer-insight capabilities.
• Innovation and integrated marketing campaign management.
• Budget management and financial awareness.
• Leadership, stakeholder engagement and negotiation.
• Excellent communication, project management and problem-solving skills.