Media Buyer (Meta Ads) - Lead Gen for Health Clinics

About the role

A boutique performance marketing agency specialising in patient acquisition for health clinics and local businesses across the US is looking for a Media Buyer to own paid advertising campaigns. You will plan, launch and optimise Meta campaigns, manage geo-targeted local ad strategies, brief UGC creators and produce basic AI-generated creative assets, working from established SOPs and reporting results clearly. This is not an ecommerce role; the agency runs lead-generation campaigns for health clinics and local service businesses.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta (Facebook and Instagram) as the primary platform, with Google and TikTok as a plus
• Manage local, geo-targeted campaigns for health clinic clients, including tight radius targeting and spend control
• Follow SOPs for campaign setup, testing and reporting across all accounts
• Test messaging angles and creative iterations, document what works and report performance and issues proactively
• Write structured briefs for UGC creators and produce simple static image ads with AI tools such as Gemini, ChatGPT or Claude
• Ensure all creative complies with platform policies and the agency's approach to health-related advertising
• Maintain accurate records of campaign settings, targeting parameters and test results

Required profile

• Proven experience running Meta ad campaigns with budgets of $50,000 to $250,000 per month
• Local business or lead generation background; ecommerce-only experience is not a fit
• Health-related or clinic marketing experience strongly preferred due to the regulated ad category
• Comfortable working from SOPs and managing multiple client accounts, ideally from a marketing agency background
• Detail-oriented, with strong written English and a proactive reporting style

Required skills

• Proficiency with AI tools for basic creative production, including image generation and prompt writing
• Nice to have: experience advertising for stem cell, medical, wellness or regenerative medicine clinics
• Nice to have: familiarity with CRO or funnel optimisation, and experience with Google Ads or TikTok Ads alongside Meta

What we offer

• Paid in USD, bi-monthly (every 15th and 30th)
• Paid time off and observance of holidays per company guidelines
• 100% remote setup with 4 to 5 hours of daily overlap with US business hours
• Long-term, full-time role with room to grow as the agency scales its client roster

To apply, send your updated resume, a portfolio link with examples of Meta campaigns you have managed, and a 1 to 2 minute Loom video introducing yourself and your Meta buying experience. Shortlisted candidates will receive a homework assignment.