Brand Manager (Beauty Portfolio)

About the role

Alfred and Victoria Associates, a Nigerian ICT solutions and human capital development company, is recruiting a Brand Manager for its Beauty Portfolio in Lagos. The role reports to the Head of Marketing and combines strategic brand management, creativity, commercial insight, digital marketing, customer engagement and market analysis to grow assigned beauty and personal care brands and drive sales.

Key responsibilities

• Develop and implement brand and marketing strategies for assigned beauty and personal care products within approved budgets.
• Run digital marketing across social media, e-commerce, influencer marketing and other online channels, and manage the brand's social media presence.
• Monitor market trends, consumer preferences, competitors' activities, pricing and emerging opportunities.
• Track daily, weekly and monthly sales performance, analyse results against targets and recommend promotional and commercial strategies.
• Drive e-commerce and digital sales with the Sales and Commercial teams, and plan promotions, campaigns, activations, product launches and brand-building initiatives.
• Manage digital advertising and campaign budgets, monitoring performance and ROI.
• Supervise creative assets, product content, promotional materials, packaging communication and brand presentation.
• Keep brand identity and positioning consistent across digital platforms, retail outlets, pharmacies, beauty stores and distributors.
• Write monthly and periodic marketing briefs for sales and field teams and train them on product features, benefits, positioning and competitive advantages.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication or a related field.
• At least 5 years of experience in sales and marketing, brand management or portfolio management.
• Experience in beauty, cosmetics, skincare, personal care, pharmaceuticals, aesthetics, premium wellness, FMCG or related industries is preferred.
• Proven track record of managing products or brands from strategy through execution and performance monitoring.

Required skills

• Digital marketing, e-commerce and social media marketing
• Social media and content strategy
• Market research and consumer insights