Sales and Business Development Associate

About the role

The Sales and Business Development Associate drives revenue growth and expands market presence, with a focus on the technology sector. The role covers end-to-end sales execution, from identifying high-potential prospects to closing deals and building long-term client relationships, contributing to organisational sales targets and the organisation's footprint in emerging technology and AI-driven solutions.

Key responsibilities

• Conduct in-depth market research to identify new clients, emerging trends and opportunities in the technology and AI integration space
• Build and manage a robust pipeline of qualified leads across the product portfolio
• Execute outbound outreach via calls, emails, LinkedIn and other channels to engage prospects
• Develop and deliver persuasive sales presentations, proposals and pitches tailored to client needs
• Lead the full sales cycle, including lead qualification, negotiation and deal closure
• Collaborate with marketing, product and internal teams to align go-to-market strategies
• Maintain accurate CRM records, track pipeline progress and provide regular performance reports
• Cultivate long-term client relationships supporting retention, renewals and upsell
• Represent the organisation at industry events, networking forums and client meetings