Regional Sales Manager - Building Materials Distribution

About the role

A leading building materials company is looking for a dynamic, results-driven Sales Manager to lead its market expansion in Nigeria. The role builds and manages a high-performing distribution network for key product lines, and suits a strategic leader with a proven track record in channel development within the building materials sector.

Key responsibilities

• Design and execute the national channel strategy to expand market reach and drive sales growth through distributors and dealers.
• Recruit, onboard, train and manage a network of distributors to meet sales targets and ensure optimal market penetration.
• Build and maintain strong relationships with key distributors and major construction projects.
• Lead the local sales team, set clear targets and coach them to achieve performance objectives.
• Monitor market trends, competitor activity and customer needs to identify new business opportunities.
• Focus on water-based powder coatings, mortar and powder, TPO roofing membranes and other construction auxiliary materials.

Required profile

• Bachelor's degree in Business, Marketing, Engineering or a related field.
• At least 8 years of sales experience in the building materials or construction chemicals industry, including at least 3 years in a leadership role.
• Proven success developing and managing distribution channels in the East African market, specifically in Kenya.
• Fluent English; Swahili is a significant advantage.

Required skills

• Strong technical understanding of waterproofing coatings, cementitious products and roofing systems.
• Negotiation, communication and leadership skills.
• Preferred: experience in the East African market and technical knowledge of building materials.

What we offer

• Competitive salary based on experience and qualifications.