Key Account Manager - Bakery Ingredients

About the role

Puratos, a global leader in bakery, patisserie and chocolate ingredients, is strengthening its team in Lagos, Nigeria with a Key Account Manager. The KAM develops and manages strategic relationships with major accounts, driving growth through new projects, expanded product portfolios and strong partnerships with industrial bakeries and large retail chains.

Key responsibilities

• Identify and open new business with industrial bakeries and pastry producers, and develop key account strategies aligned with company objectives.
• Achieve sales and profitability targets, introduce new products and ingredients, and negotiate contracts, pricing and annual agreements.
• Lead new projects from concept to launch, coordinating with technical, marketing and supply chain teams, and ensure timely product trials, technical support and approvals.
• Monitor industry trends, competitors and customer insights, and report regularly on sales performance and account status.
• Work with technical support, R&D, logistics and marketing, and support promotions, customer training and product demonstrations.

Required profile

• Bachelor's degree in Business Administration, Sales or a related field.
• 3+ years of B2B sales or key account management experience in the bakery, pastry or food ingredients industry.
• Proven track record of developing and maintaining major accounts.
• Excellent communication, negotiation and relationship-building skills, and strong analytical and project management abilities.
• Fluent in English and willing to travel across Nigeria and occasionally within the region.

Required skills

• Proficiency in Microsoft Office.
• Interest in digital tools, data and AI, and comfort learning new systems.