Head of Growth, Brand & Product Marketing - Mobile Dating App

About the role

We are an early‑stage startup preparing to launch a mobile dating app competing with Tinder, Bumble and Hinge. You will shape the product, build the brand and bring the app to market, initially delivering most marketing, content, partnership and automation work yourself.

Key responsibilities

• Research user needs, competitors and market opportunities; define value proposition and contribute to product roadmap.
• Improve onboarding, activation, engagement, retention and monetisation through experiments and feature briefs.
• Develop brand positioning, messaging, visual direction and ensure consistent identity across the app and all channels.
• Plan and execute pre‑launch, launch and growth strategies, including audience targeting, channel prioritisation and campaign planning.
• Create and publish content for websites, landing pages, social media, advertising, YouTube long‑form videos, Shorts and other formats.
• Build AI‑driven content pipelines and n8n automation workflows for research, scripting, production, publishing and performance analysis.
• Identify and manage influencer collaborations and partnership opportunities, negotiating briefs and measuring results.
• Run acquisition and lifecycle experiments across paid, organic, referral and community channels and link marketing activity to commercial outcomes.

Required profile

• Hands‑on experience launching and scaling consumer mobile apps with six‑ to eight‑figure download totals.
• Proven impact on product decisions through user research, feature definition and experimentation.
• Strong brand‑building ability with a track record of consistent execution across product and marketing.
• Exceptional practical AI skills for research, writing, design, image generation, video production and workflow automation.
• Ability to produce marketing content across multiple formats independently.
• Experience with influencer marketing, creator collaborations and partnership development.

Required skills

• AI tools for content creation and automation
• n8n (or comparable automation platforms) including APIs, webhooks and integrations
• Video production and editing tools
• Social media and advertising platforms
• Influencer outreach and partnership management

What we offer

• A central role in shaping product, brand and market launch of a new mobile dating app.
• Broad responsibility across creative work, product decisions, marketing and growth.
• Potential to build and lead a team as the business grows.