Digital Marketing & Sales Specialist

About the role

Deslog Training & Consulting Limited (DTC), the training arm of Deslog Energy Services Limited, is hiring a full-time, on-site Digital Marketing/Sales Specialist in Ikeja. The role combines digital marketing and sales, covering social media, online advertising, lead generation and converting prospects into training registrations and contracts.

Key responsibilities

• Develop and implement digital marketing strategies to raise brand awareness and drive business growth.
• Carry out full-cycle sales and close deals with corporate clients and individual customers.
• Manage and grow social media platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter) and YouTube.
• Create, schedule and publish content such as flyers, graphics, videos, articles and promotional materials.
• Run email marketing campaigns and online promotions, and plan, execute and optimise paid ads on Google, Facebook, Instagram, LinkedIn, TikTok and X, monitoring performance.
• Increase online engagement, website traffic and conversion rates.
• Generate qualified leads through campaigns, networking, referrals, cold calling and direct marketing, then follow up on inquiries, quotations and proposals.
• Convert leads into confirmed registrations, contracts and business engagements, and prepare quotations, proposals, presentations and business correspondence.
• Conduct sales meetings, presentations and negotiations, and act as the first point of contact for walk-ins, calls and emails.
• Optimise websites for search engines and manage paid search campaigns (SEO and SEM).
• Achieve monthly, quarterly and annual sales targets.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Relevant experience in sales, lead generation and customer relationship management in a training, education or professional services setting is beneficial.
• Ability to work on-site in Ikeja, manage multiple campaigns at once and meet targets within set timelines.

Required skills

• Social media marketing and online marketing.
• Digital marketing and web analytics skills to plan campaigns and optimise them with data.
• Excellent written and verbal communication.
• Familiarity with email marketing tools, CRM systems and basic graphic design or content creation tools is an added advantage.