Lead Digital Marketing Officer

About the role

Kenex Konsults International is hiring a Lead Digital Marketing Officer in Port Harcourt, Rivers State. The role combines online digital campaigns with offline activations and coordination with sales and distribution teams, and involves leading a small marketing team.

Key responsibilities

• Develop and run integrated online and offline marketing strategies aligned with sales and business goals.
• Plan and manage digital campaigns across social media, search engines, websites and email, and oversee paid ads on Facebook, Instagram, Google, TikTok and LinkedIn.
• Oversee social media content, product promotions, digital storytelling and online brand engagement.
• Coordinate marketing materials such as flyers, brochures, posters, banners, catalogues and displays.
• Plan and run offline activities like product activations, sampling, trade promotions, roadshows, exhibitions and consumer events.
• Support product launches, market penetration and sales targets by working with sales and distribution teams, and coordinate promotions for distributors, wholesalers, retailers and end consumers.
• Conduct market research, identify market-share opportunities and prepare regular marketing reports.
• Monitor budgets and campaign performance (reach, engagement, leads, sales growth, ROI), and lead, supervise and coordinate marketing team members, field marketers and brand promoters.

Required profile

• Bachelor's degree in marketing, business administration, mass communication, digital marketing or a related field.
• Proven experience in marketing, preferably in an FMCG company, with experience managing both digital and offline campaigns.
• Experience with product activations, roadshows, trade promotions and consumer engagement; good understanding of FMCG sales channels and retail marketing.
• Experience working with sales teams, distributors, wholesalers, retailers and brand promoters.
• Willingness to travel for market visits and activations.
• Experience marketing food, beverages, personal care or household products is an advantage.

Required skills

• Social media marketing, paid advertising, content marketing, SEO and online brand management.
• Digital tools: Meta Ads Manager, Google Ads, Google Analytics and social media management platforms.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Market research, campaign planning, budgeting and performance analysis.
• Leadership, communication, negotiation and presentation skills.