Digital Marketer

About the role

The Digital Marketer develops, implements and manages digital marketing campaigns to promote products or services, driving online brand awareness and lead generation across various digital channels.

Key responsibilities

• Website management: liaise with the team to develop and update content, adjust or overhaul the design, troubleshoot website issues, run content audits, create strategies to grow subscribers and web traffic, stay up to date with best practices and monitor competitors, and report on website performance.
• Handle online marketing projects ranging from SEO to social media marketing.
• SEO: develop ranking strategies, research keywords, analyse competitor advertising links, build a link-building strategy, update content and links, write blog posts and page descriptions, and recommend improvements to site architecture and linking.
• Content marketing: research competitors' content, messaging and distribution, identify target audiences and their demographics and online behaviour, and define the content strategy, style and channels.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• Proven digital marketing experience with expertise in strategy and execution.
• Excellent communication skills and an analytical mindset.
• Creative thinking and strong project management skills focused on meeting deadlines.

Required skills

• Proficiency in digital marketing tools and platforms.
• Strong understanding of SEO, SEM, social media, email marketing and content marketing.