CRM Analyst & Automation Specialist

About the role

Alfred & Victoria Associates, an ICT solutions company in Nigeria offering consulting, recruitment and training services, is recruiting a full-time CRM Analyst & Automation Specialist in Lagos. The role manages customer data, analyses marketing and sales performance and implements automated workflows that improve lead conversion, customer engagement and retention.

Key responsibilities

• Collect, clean, validate and consolidate data from marketing, sales, CRM, website analytics, email marketing, social media and e-commerce platforms.
• Track, analyse and report campaign performance using metrics such as reach, engagement, CTR, CPC, leads, conversion rates, CPA, ROAS and revenue.
• Develop dashboards, reports and performance trackers, and integrate marketing, website, enquiry and order data to map the customer journey.
• Analyse customer behaviour and purchase history to segment customers and find retention opportunities.
• Maintain CRM systems so customer records, leads, sales activities and communications are accurate and up to date.
• Design and implement automated workflows for lead capture, assignment, follow-ups, email campaigns, onboarding and post-purchase communication.
• Set up automated notifications and alerts for new enquiries, abandoned orders, overdue follow-ups and inactive customers.
• Evaluate CRM and marketing automation tools, run A/B tests and set up lead scoring and prioritisation.
• Establish standard operating procedures for data entry, CRM use, reporting and data management.

Required profile

• HND or BSc in Statistics, Data Science, Mathematics, Computer Science, Marketing, Economics, Business Analytics or a related field.
• 2-4 years' experience in marketing analytics, digital analytics, CRM reporting, business intelligence or a closely related role.
• Strong analytical thinking, attention to detail and the ability to turn data into practical recommendations.

Required skills

• Advanced Excel or Google Sheets, including pivot tables, lookups, formulas and data cleaning.
• Dashboards in Power BI, Looker Studio, Tableau or similar.
• GA4, Google Ads, Meta Ads Manager and social-media analytics tools.
• CRM, e-commerce or customer/order data; SQL, Python/R, Google Tag Manager and marketing automation are advantages.
• Chatbot builders, WhatsApp Business integrations and workflow tools such as Make, Zapier or n8n.
• Understanding of APIs, webhooks and software integrations.