Chief Marketing Officer

About the role

MBA Microfinance Bank is recruiting a Chief Marketing Officer based in Ibadan and Oyo State, Nigeria. The role leads the bank's annual marketing, sales and brand positioning strategy to meet aggressive deposit and loan targets, and oversees the marketing of microfinance products to retail customers, cooperatives, associations and high-net-worth individuals.

Key responsibilities

• Develop and execute the bank's annual marketing, sales and brand positioning strategies to hit deposit and loan targets.
• Design targeted campaigns to attract low-cost CASA deposits from retail customers, cooperatives, associations and HNIs.
• Oversee branch marketing teams, relationship managers and credit officers so field operations align with corporate targets.
• Build frameworks to improve customer loyalty, reduce churn and upsell financial products to existing micro-entrepreneurs.
• Manage the bank's corporate identity, public relations and localized promotional events across all territories.

Required profile

• HND in Marketing, Business Administration, Economics or a related discipline; an MBA is highly advantageous.
• Membership in NIMN or CIM is preferred; MCP certificate from CIBN is highly preferred for senior management.
• Typically 8-12 years of progressive experience in marketing, sales or business development in financial services.
• At least 3-5 years in a senior leadership role driving deposit mobilization and loan growth in microfinance banks, fintechs, consumer finance or retail banking.

Required skills

• Liability and asset generation: deposit mobilization campaigns and loan acquisition frameworks for MSMEs.
• Financial inclusion and field marketing: below-the-line marketing, market storms and community engagement.
• Digital and growth marketing: digital banking apps, USSD, agency banking networks and social media.
• Product development: micro-credit and micro-savings products for market women, smallholder farmers and artisans.
• Portfolio quality management: credit assessment basics to keep PAR low.