Social Media Marketing Officer

About the role

Agropreneur Nigeria Limited is hiring a Social Media Marketing Officer in Ibadan and Oyo State. The role covers content creation, community management, paid advertising and reporting across TikTok, Facebook and Instagram, working closely with the Technical Sales Agronomist and the sales team.

Key responsibilities

• Content planning and publishing (about 30%): build a monthly content calendar aligned to planting seasons, product launches and promotions; brief designers and video creators; review content for accuracy, brand consistency and agronomic correctness; write captions in English, Yoruba and Nigerian Pidgin.
• Community management and customer response (about 35%): monitor channels daily, answer product and price questions, route agronomy questions to the agronomist, hand qualified leads to sales the same day, handle complaints and grow engagement through polls, Q&As and farmer spotlights.
• Traffic and sales (about 20%): link content to the e-commerce site, keep listings and prices consistent, run small Meta and TikTok ads within an approved budget and promote in-store events and field days.
• Field content capture (about 5%): take simple photos, short videos and testimonials from the store, farms and events.
• Reporting (about 10%): monthly report on reach, engagement, follower growth, leads and social-driven sales, plus insights on customer feedback and competitor pages.

Required profile

• Minimum OND in marketing, mass communication, agricultural economics/extension or a related field.
• 2-3 years managing social media for a business or brand, with a portfolio of pages or campaigns.
• Strong written English; good conversational Yoruba and Nigerian Pidgin.
• Advantages: agriculture, agro-inputs, FMCG or retail experience; farm background; e-commerce and tracking tool experience; Meta or Google digital marketing certification.

Required skills

• Hands-on experience with TikTok, Facebook and Instagram, including Meta Business Suite and basic paid ads.
• Basic phone photography and video editing (CapCut, Canva).