Business Development / Marketing Officer

About the role

This role focuses on expanding the company's market presence by actively identifying and cultivating new business prospects. It drives revenue growth through strategic client acquisition and market expansion, and requires a proactive approach to industry trends and customer needs while building lasting partnerships with current and potential stakeholders.

Key responsibilities

• Discover and nurture new business avenues and prospective client bases.
• Carry out market analysis to spot emerging trends, client requirements and the competitive landscape.
• Build and maintain strong relationships with existing accounts and future partners.
• Promote the company's products and services to defined target audiences.
• Source new leads and follow up on identified prospects.
• Create and deliver proposals, pricing quotes and business presentations.
• Plan and execute initiatives to increase sales volume and market share.
• Track market dynamics, submit periodic reports and give strategic feedback.
• Represent the company at conferences, trade shows and networking events.
• Work with leadership and cross-functional teams to meet business objectives.

Required profile

• Proven ability to identify and secure new business opportunities.
• Experience in market research and competitor analysis.
• Strong relationship management skills for client retention and acquisition.
• Expertise in product promotion and targeted marketing strategies.
• Ability to generate leads and manage the sales pipeline.
• Strategic planning skills focused on sales growth and market expansion.
• Competence in monitoring industry activity and reporting findings.
• Strong communication and collaboration skills across departments.