Brand Manager - FMCG

About the role

A leading FMCG company, recruited through its client, is hiring an experienced Brand Manager in Lagos. The role leads brand strategy, marketing planning and execution across the product portfolio, drives brand growth, coordinates ATL and BTL activities, manages external agencies and vendors and works closely with cross-functional teams.

Key responsibilities

• Develop and implement brand strategies, marketing plans and campaigns aligned with business objectives.
• Lead planning and execution of ATL, BTL, consumer activation and other brand-building initiatives.
• Manage brand performance against agreed marketing, sales and growth objectives.
• Conduct market research and analyse consumer, competitor and category insights to find growth opportunities.
• Drive product and brand positioning, portfolio development and category management.
• Coordinate with Sales, Trade Marketing, Product Development and other functions.
• Manage external agencies, vendors and marketing partners.
• Monitor budgets, campaign performance and key brand metrics, recommending corrective action.
• Prepare marketing reports, performance updates and business reviews for management.
• Ensure compliance with approved processes, budgets and brand guidelines.
• Lead and coach internal marketing teams.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• At least 5 years of marketing experience, with strong brand and product management experience in FMCG.
• Demonstrated experience managing multiple brands or product portfolios.
• Experience developing and running ATL, BTL, market research and category management initiatives across diverse markets.
• Strong understanding of brand strategy, consumer insights, product positioning and market dynamics.
• Excellent analytical, problem-solving, communication and presentation skills, and stakeholder and people management abilities.
• Ability to work independently and handle multiple priorities in a fast-paced environment.

Required skills

• Microsoft Office
• Other marketing and reporting tools