Senior User Acquisition Manager – Facebook

About the role

This senior position leads Facebook user acquisition campaigns for high‑growth digital products, targeting global audiences with a focus on Tier‑1 markets. You will operate in a remote‑first, internationally distributed team, combining hands‑on execution with strategic optimisation to drive measurable customer acquisition results.

Key responsibilities

• Own and manage Facebook user acquisition campaigns for web funnels across multiple consumer‑facing digital products, focusing on Tier‑1 markets such as the United States.
• Plan, launch, optimise and scale paid campaigns while overseeing substantial monthly advertising budgets (≥ $100K) to drive sustainable growth.
• Maintain and improve ad account structures, tracking systems, domains, payment flows and operational processes to ensure stability and efficiency.
• Develop and execute structured creative testing frameworks, analysing performance data to identify winning concepts and scaling opportunities.
• Implement automation initiatives using scripts, rules, integrations and third‑party tools to enhance operational efficiency and scalability.
• Monitor key acquisition metrics (CPA, ROAS, LTV) and refine targeting, bidding and scaling strategies based on insights.
• Document workflows, best practices and optimisation learnings to support long‑term channel growth.

Required profile

• Proven senior‑level hands‑on experience in Facebook user acquisition for web‑based B2C products, especially in Tier‑1 international markets.
• Track record of managing high‑volume advertising budgets of at least $100 K per month, preferably over $200 K.
• Deep understanding of Facebook Ads best practices, campaign structure, bidding, scaling, attribution and troubleshooting.
• Ability to balance hands‑on execution with strategic channel leadership in a performance‑driven environment.
• Strong analytical mindset with excellent data interpretation and performance‑oriented decision‑making.
• Excellent organisational and communication skills, capable of working independently in a fully remote, globally distributed team.

Required skills

• Facebook Ads platform
• Automation tools and scripting
• AI‑supported creative optimisation workflows
• Data analysis and performance metrics tracking