Senior Brand Marketing Manager

About the role

The Brand Marketing & Social Media Manager leads the growth, visibility and engagement of the brand across digital platforms. The role covers integrated marketing strategies, social media management, ecommerce growth, strategic partnerships and content campaigns, combining creativity, storytelling, project management and data-driven decisions. It is a full-time position based in Lagos.

Key responsibilities

• Social media and content strategy: build a marketing plan aligned with sales and growth goals, run a strategy across Instagram, TikTok, Pinterest and emerging platforms, maintain a monthly content calendar and turn artwork, products, founder stories and community impact into Reels, TikToks, Stories, static posts, Pinterest content and email assets
• Brand storytelling and community building: communicate the mission of uplifting humanity through art and clothing, run storytelling campaigns and manage community engagement
• Marketing and revenue growth: run campaigns for art prints and apparel, website traffic and customer retention, support product launches and optimise customer journeys, including direct-to-consumer and marketplace sales such as Etsy
• Partnerships: work with influencers, artists, nonprofits, community organisations and brand collaborators on campaigns, sponsorships and events
• Analytics and reporting: track audience growth, engagement, reach, traffic, conversion, email performance and sales, and provide monthly reports with recommendations
• Project management: coordinate timelines with influencers and creators, manage creative assets and keep the brand consistent across channels

Required profile

• 3+ years of experience in social media management, marketing, communications or brand strategy in the art and fashion industry
• Experience growing audiences organically on social platforms and familiarity with ecommerce marketing
• Strong written communication and organisational and project management abilities

Required skills

• Content creation and storytelling
• Use of analytics to inform strategy

Candidates apply by sending their CV to the recruiter's email, quoting the job title in the subject line.