Head of Marketing - Fintech

About the role

Savora Technologies is looking for a Head of Marketing to lead its marketing operations, accelerate customer acquisition, strengthen brand positioning and drive sustainable revenue growth in the financial technology industry. The role combines commercial acumen, digital marketing expertise and leadership, and includes building a high-performing marketing team and defining go-to-market strategies.

Key responsibilities

• Develop and run annual and quarterly marketing plans, set budgets and growth targets, and identify new markets, segments and revenue channels
• Lead performance marketing on Google Ads, Meta Ads and LinkedIn, optimise CAC, LTV and ROI, and build conversion funnels
• Manage brand identity, PR, media engagement, sponsorships and thought leadership campaigns
• Own product marketing and go-to-market for new fintech products, including pricing, positioning and launch campaigns
• Oversee SEO, SEM, content, email and social media, marketing automation, CRM, analytics and attribution
• Build strategic partnerships, co-marketing initiatives and qualified leads with business development
• Run customer lifecycle marketing, reduce churn and grow lifetime value through cross-selling and loyalty programmes
• Build and manage the marketing team, oversee budgets and external agencies, and report to executive leadership
• Ensure marketing complies with financial services regulations and advertising standards

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics, Communications or a related field; MBA or Master's is an advantage
• Minimum 7-10 years of progressive marketing experience, including 3-5 years in a senior leadership position
• Proven experience in fintech, banking, payments, digital lending or technology-driven businesses
• Experience managing substantial marketing budgets and cross-functional teams

Required skills

• Performance marketing, SEO, SEM, content marketing and conversion rate optimisation
• Marketing analytics, CRM and marketing automation
• Customer segmentation, lifecycle marketing and budget management
• Team leadership, stakeholder management and negotiation