E-Commerce Manager (Head of E-Commerce)

About the role

A Nigerian luxury home lifestyle brand, which sells high-end bedding, wellness products, bath collections and home scents and is opening physical stores in Lagos, Abuja, Port Harcourt and Benin City, is looking for an ambitious, results-driven Head of E-Commerce / E-Commerce Manager. You will take end-to-end ownership of the digital sales P&L and lead the transition to a high-growth digital structure, scaling online sales across the website, WhatsApp Commerce and social media channels. Success is measured by digital turnover growth, conversion rate optimization and Customer Lifetime Value.

Key responsibilities

• Own and drive monthly, quarterly and annual digital revenue targets across website, social commerce and WhatsApp sales, and plan promotional calendars, product launches, seasonal campaigns and cross-selling initiatives.
• Analyze online traffic, funnel drop-offs and user behaviour to run web optimisation strategies.
• Oversee merchandising, layout, product listings, pricing and mobile responsiveness, and optimize mobile UX, search, payment gateways and express shipping options.
• Integrate online storefronts with backend inventory systems (Odoo ERP).
• Run Meta Ads (Instagram/Facebook), Google Shopping and paid search campaigns for high-net-worth customers, and set up abandoned cart recovery, VIP loyalty programmes and SMS/Email drip campaigns.
• Manage WhatsApp Commerce flows and support the inside digital sales team in converting high-value leads.
• Lead and mentor digital sales executives, social commerce content creators and digital CX teams, and coordinate fulfillment and order accuracy with warehouse logistics and retail hubs.

Required profile

• 4-7 years of hands-on experience managing an e-commerce platform or digital commerce department in retail, luxury goods, fashion or consumer lifestyle.
• Proven track record of scaling online sales, improving conversion rates and average order value and lowering customer acquisition costs.
• Ability to turn data insights into marketing and merchandising decisions and to restructure and hold digital sales teams accountable to performance metrics.

Required skills

• E-commerce platforms such as Shopify, WooCommerce, Magento or Odoo Web.
• Google Analytics (GA4), Meta Business Manager and CRM automation tools.

What we offer

• Competitive base salary plus performance-linked digital sales bonuses.
• A leadership role shaping the digital future of a top-tier Nigerian home luxury brand.
• The chance to work with a dynamic leadership team expanding across national and regional markets.

Candidates apply with an updated CV and a brief summary of a successful e-commerce revenue growth campaign they have managed.