Digital Marketer

About the role

Velnode International is hiring a Digital Marketer in Lagos (Marina) to create and run its digital presence. The role covers content creation, social media, paid advertising, website growth, email marketing and brand consistency, with a focus on reaching engineers, training managers and educators.

Key responsibilities

• Create content such as social media posts, short-form videos, carousels, blog articles, newsletters and case studies that explain process simulation clearly to engineers, training managers and educators.
• Produce the Velnode Mini Podcast: coordinate episodes, edit audio and video, and turn each episode into clips and posts.
• Grow and engage audiences on LinkedIn, X, Instagram, YouTube and TikTok, with LinkedIn prioritised for engineering professionals and decision-makers.
• Plan, launch and optimise paid ads on LinkedIn, Meta and Google to drive sign-ups and qualified leads.
• Improve SEO on velnode.com, write landing-page copy and support campaigns that turn visitors into users.
• Build and manage newsletters, onboarding emails and nurture sequences that move free users to paid plans.
• Create pitch materials, product explainers, brochures and demo content for the Business Development team.
• Track traffic, engagement, sign-ups, conversion and cost per acquisition, and share monthly insights.
• Keep the brand's voice and orange-led visual identity consistent across all channels.

Required profile

• 2-4 years of experience in digital marketing and content creation, preferably in SaaS, edtech, B2B technology or engineering.
• A portfolio showing strong writing and digital marketing work.
• Ability to turn technical subjects into simple, engaging content; an engineering or science background is a strong advantage.
• Proven experience running paid ad campaigns with measurable results.
• Nice to have: experience marketing to universities, training institutes or industrial companies.

Required skills

• SEO, email marketing tools and analytics (Google Analytics 4, Meta Business Suite, LinkedIn Campaign Manager)
• Content calendar management
• Nice to have: basic knowledge of marketing automation and CRM tools

What we offer

• Competitive salary of NGN 250,000 to 400,000 per month
• Hybrid working from Lagos
• Room to grow as the marketing team expands