Associate Manager Stationery, Trade Marketing

About the role

BIC World, a community of brands behind everyday essentials such as pens and lighters, is looking for an Associate Manager Stationery, Trade Marketing in Nigeria. The role turns global and regional brand strategies into locally relevant trade initiatives that drive penetration, distribution, visibility and demand growth, while managing distributor relationships and in-store execution.

Key responsibilities

• Build and implement annual Trade Marketing plans by category, channel and customer, adapted to Nigeria's traditional trade, wholesalers, sub-distributors and emerging channels
• Act as the distributor's main contact for marketing matters (activation plans, POSM, merchandising, trade programs) and build their marketing and merchandising capabilities through training
• Define merchandising and visibility guidelines and monitor execution quality, improving shopper conversion at point of sale
• Manage Trade Marketing budgets, track ROI and KPIs, and recommend corrective actions
• Analyse market, customer, competitor and shopper data (including Nielsen) and share insights with Marketing, Sales and Supply teams and regional teams
• Conduct store visits, market walks and distributor checks to gather competitor prices and offers, and share monthly value-chain analysis reports

Required profile

• University degree in Marketing, Business, Engineering or equivalent
• Minimum 5 years of trade marketing experience in an FMCG company
• Experience in a multi-market or distributor-led environment, including Egypt, is a strong asset
• Fluent English, written and spoken
• Exposure to merchandising, animation and POSM agencies/suppliers; familiarity with revenue growth management principles and prior sales or account management experience with agencies is also valuable

Required skills

• Proficiency in MS Office, intermediate/advanced Excel and PowerPoint
• Understanding of the retail landscape: traditional trade, sub-distributors and modern trade
• Ability to interpret research (Nielsen, consumer studies) and turn it into trade actions
• Project and budget management, and stakeholder management with distributors