Assistant Manager – Trade Development (Oil, Fats & Cereal Products)

About the role

The Assistant Manager, Trade Development will lead the growth of the Oil, Fats and Cereal Products category by managing trade channels, strengthening distributor relationships and executing retail strategies to increase market penetration and revenue. The role focuses on expanding distribution networks, driving sales performance and providing strategic insights on category trends.

Key responsibilities

• Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development for the Oil, Fats and Cereal Products portfolio.
• Drive achievement of sales volume and value targets through tailored market expansion strategies across assigned territories.
• Lead direct‑to‑retail redistribution initiatives, coordinating van sales and open market sales teams to improve category availability and visibility.
• Enforce Standard Operating Procedures (SOPs) for route planning and ensure optimal use of sales automation tools.
• Expand territory coverage by establishing and optimizing sub‑distributor networks, focusing on deepening penetration for category SKUs.
• Coach and mentor Sales Development Officers (SDOs) and field teams to build strong execution capabilities within the category.
• Develop and execute Joint Business Plans (JBPs) with Key Distributors to drive category growth, assortment expansion, and market share gains.
• Analyze competitor activities and category trends, providing actionable insights and strategic recommendations.

Required profile

• Mandatory experience in FMCG, specifically within the Oil, Fats and Cereal Products category.
• Strong knowledge of FMCG redistribution and Route‑to‑Market (RTM) strategies.
• Proven ability to manage and develop Key Distributor networks across assigned territories.
• Demonstrated track record of driving sales growth, achieving targets, and expanding market penetration within the category.
• Bachelor’s degree in Business Administration, Marketing or a related field.
• Minimum of 5+ years of sales experience in FMCG, preferably in redistribution sales.