Sales Manager

About the role

The Sales Manager will develop and implement effective sales strategies to achieve revenue and growth targets, lead and motivate the sales team, and manage key client relationships within the hospitality and hotel sector.

Key responsibilities

• Develop and implement sales strategies to meet company revenue goals.
• Lead, supervise and motivate the sales team to achieve individual and branch targets.
• Set sales targets, monitor performance and provide coaching.
• Identify new business opportunities, markets and potential customers.
• Maintain strong relationships with key clients and partners.
• Oversee lead generation, prospecting, presentations, negotiations and closing.
• Monitor market trends, competitor activities and customer preferences.
• Prepare and review sales proposals, quotations and business development plans.
• Track sales performance, revenue, conversion rates and pipeline activities.
• Ensure effective use of CRM and other sales management tools.
• Collaborate with marketing, operations and customer service to improve acquisition and retention.
• Handle key customer complaints and ensure timely resolution.
• Prepare regular sales reports, forecasts and performance updates for management.
• Organize sales meetings, training sessions and performance reviews.
• Develop initiatives to improve customer retention and repeat business.
• Ensure compliance with company sales policies and ethical standards.

Required profile

• HND in Marketing, Business Administration, Sales, Management or a related field.
• At least 2 years of supervisory or managerial experience in sales or business development.
• Proven track record of achieving and exceeding sales targets.
• Strong leadership, negotiation, communication and presentation abilities.
• Excellent customer relationship management and business development skills.
• Ability to analyse sales data and prepare accurate forecasts and reports.
• Highly organized, proactive and results‑oriented.

Required skills

• Microsoft Office
• CRM/sales management software