Sales Executive – FMCG & Modern Trade

About the role

We are looking for a dynamic Sales Executive to drive growth for The M & W Nuts Company in Lagos. You will manage a sales territory, onboard distributors and ensure our products are well‑represented in retail and modern trade channels.

Key responsibilities

• Achieve sales targets and identify new market opportunities.
• Ensure product availability in retail outlets and modern trade.
• Onboard new distributors and penetrate underserved markets.
• Conduct store visits and execute promotional activities.
• Build relationships with stores, key accounts and provide after‑sales support.
• Address customer complaints and ensure proper product placement.
• Monitor competitor activities and participate in promotional campaigns.
• Prepare sales reports and analyze performance for improvement.
• Manage a designated sales territory and optimize resource use.
• Ensure compliance with company policies and maintain accurate records.

Required profile

• Bachelor’s degree in Business Administration, Marketing or a related field.
• Minimum 3 years of sales experience, with at least 2 years in FMCG and modern trade.
• Proven track record of achieving sales targets.
• Strong negotiation, communication and interpersonal abilities.

Required skills

• MS Office
• CRM software

What we offer

• Performance‑based commission and negotiable commission structure.
• HMO and pension benefits.
• Logistics and airtime allowance.
• Opportunities for career growth in a thriving industry.