Regional Sales Manager – Multiple Locations in Nigeria

About the role

The Regional Sales Manager will lead revenue growth and market expansion for a leading wines and spirits distributor across several key Nigerian cities. You will design and execute regional sales strategies, manage a team of sales professionals, and build lasting relationships with distributors and key accounts.

Key responsibilities

• Develop and implement regional sales strategies to meet revenue and growth targets.
• Lead, coach, and manage the performance of the regional sales team, setting targets and conducting regular reviews.
• Identify new business opportunities, markets, customers and distribution channels within the region.
• Build and maintain strong, long‑term relationships with key clients, distributors and other stakeholders.
• Monitor market trends, competitor activities and customer needs to inform sales strategy and product positioning.
• Prepare accurate sales forecasts, budgets and performance reports for management.
• Ensure effective implementation of pricing, promotions and trade‑marketing initiatives.
• Collaborate with marketing, logistics and finance teams to ensure smooth sales operations and timely product delivery.

Required profile

• Bachelor’s degree in any field.
• 5–7 years of sales experience, including 2–3 years in a regional or managerial role.
• Proven track record of meeting or exceeding sales and revenue targets.
• Strong leadership, people‑management and team‑development abilities.
• Excellent negotiation, communication and interpersonal skills.
• Good knowledge of the FMCG, wines & spirits or beverage distribution market in the assigned region.
• Willingness and ability to travel extensively within the region and a valid driver’s licence.

Required skills

• Proficiency in Microsoft Office.
• Experience with Sales Force Automation (SFA) or related sales management tools.