Google Ads Manager – Part‑time

About the role

We are looking for a proactive Google Ads Manager to join E‑direct’s marketing team in Lagos. The role is part‑time and focuses on planning, executing and refining paid search campaigns to drive traffic and conversions for our hospitality clients.

Key responsibilities

• Create, launch and continuously optimise Google Ads campaigns.
• Perform keyword research and build effective targeting strategies.
• Write compelling ad copy and adjust bids, budgets and targeting settings.
• Monitor performance metrics such as clicks, impressions, conversions and ROI.
• Conduct A/B testing on ads, keywords, landing pages and overall campaign structure.
• Analyse data using Google Ads and Google Analytics to identify optimisation opportunities.
• Research competitors and uncover new advertising channels.
• Prepare regular performance reports and collaborate with the broader marketing team.
• Stay up‑to‑date with Google Ads policies and industry trends.

Required profile

• Bachelor’s degree (BSc) in a relevant field.
• At least 2 years of hands‑on experience managing Google Ads campaigns.

Required skills

• Google Ads platform
• Google Analytics
• Keyword research
• A/B testing