Digital Marketer

About the role

Archware Technologies International is looking for a proactive Digital Marketer to join its Lagos office. The role focuses on driving online visibility, generating qualified leads, and supporting brand campaigns through data‑driven digital strategies.

Key responsibilities

• Plan, launch and optimise digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
• Implement SEO and content marketing tactics to improve website traffic and search rankings.
• Develop and maintain content calendars aligned with brand objectives and business goals.
• Monitor campaign performance using analytics tools, prepare performance reports and provide actionable insights.
• Manage email marketing initiatives, newsletters and other digital communication efforts.
• Conduct market research and audience analysis to identify trends and growth opportunities.
• Collaborate with designers, content creators, media and client service teams to deliver cohesive campaigns.

Required profile

• BSc degree or equivalent.
• Minimum three years of experience in digital marketing or a similar role.
• Mid‑level professional with proven ability to manage multiple campaigns.

Required skills

• Search Engine Optimization (SEO).
• Content marketing.
• Google Ads.
• Meta (Facebook/Instagram) Ads.
• LinkedIn Ads.
• Email marketing.
• Analytics tools (e.g., Google Analytics).