Trade Activation Manager

About the role

Ultimum Limited, a fast-growing alcoholic and non-alcoholic beverages manufacturer and Nigerian subsidiary of Union Camerounaise de Brasseries, is hiring a Trade Activation Manager for an assigned territory. The role plans, executes and monitors trade marketing activities to boost brand visibility and sales, working closely with distributors, retailers and the sales team to align with national brand strategy while adapting to local market conditions.

Key responsibilities

• Develop and run territory-specific trade activation strategies, including in-store promotions, merchandising and experiential activations to support product penetration, launches and seasonal campaigns.
• Identify and prioritise key accounts, retail outlets and clusters based on sales potential and strategic importance.
• Build relationships with distributors and retailers, train retail and wholesale staff on products and activations, and negotiate placement of POS materials, displays, electric coolers and other trade aids.
• Oversee POS deployment in line with planogram and PICOS standards, visit outlets regularly and coordinate with field sales teams.
• Analyse sales and activation data, track market trends and competitors, and report on performance and improvements.
• Manage the territory's activation budget and work with local agencies and vendors.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5+ years of experience in trade marketing, sales or field marketing in the FMCG industry.
• Proven experience in a specific territory or regional market.
• Willingness to travel extensively within the territory.

Required skills

• In-depth knowledge of the territory's retail landscape and consumer behaviour.
• Strong relationship-building and negotiation skills.
• Proficiency in Microsoft Office and data analysis tools.