Regional Sales Manager – DABU & FD

About the role

The Regional Sales Manager will lead sales and business development for Fluid Dynamics Business (primary focus) and DABU aftermarket operations across Nigeria. You will be responsible for driving revenue growth of submersible pumps, borewell pumps, agricultural engines, and small industrial pumps while expanding distributor and dealer networks.

Key responsibilities

• Develop and execute sales strategies to meet annual revenue and market‑share targets for pump and engine product lines.
• Identify and grow opportunities in agriculture, irrigation, water supply, borehole, and light‑industrial segments.
• Build, appoint, and strengthen distributor and dealer networks, ensuring inventory, coverage and service capability.
• Conduct regular business reviews with channel partners and provide technical training and support.
• Pursue institutional and project sales through government tenders, NGO projects, water‑infrastructure contracts and private irrigation schemes.
• Provide technical guidance on pump selection, installation, commissioning and troubleshooting; run product demos and workshops.
• Drive aftermarket parts sales for gensets and industrial engines, supporting service contracts and customer retention.
• Monitor competitor activity, pricing trends and market developments to adjust pricing and improve profitability.

Required profile

• Proven experience in sales and business development within the pump, engine or related industrial equipment sector.
• Demonstrated ability to develop and manage distributor and dealer networks.
• Experience handling institutional, project and aftermarket sales in Nigeria.
• Strong customer‑relationship management skills with a focus on retention and service quality.

Required skills

• Technical knowledge of submersible pumps, borewell pumps and agricultural engines.
• Installation, commissioning and troubleshooting of pump and engine systems.
• Aftermarket parts sales and service support for gensets and industrial engines.
• Ability to conduct technical product demonstrations and training workshops.