Regional Business Development Manager - Cosmetics & FMCG

About the role

Talent Spur Advisory Limited is recruiting, on behalf of a growing cosmetics, beauty and personal care company, an experienced Regional Business Development Manager based in Surulere, Lagos. The role is full-time and field-based, with extensive business travel, and reports to the National Business Development Manager. It covers sales growth, distributor development and market expansion within the assigned territory.

Key responsibilities

• Develop and execute regional sales and business development plans to meet monthly, quarterly and annual revenue, volume and distribution targets.
• Identify, acquire, activate and develop distributors, wholesalers and retailers, and expand market coverage across beauty stores, salons, supermarkets and wholesale and retail channels.
• Open new markets, find underserved areas and new routes to market, and manage distributor relationships while monitoring sales and stock movement.
• Improve product availability and visibility through regular market visits and approved trade activations.
• Maintain a strong commercial pipeline, prepare accurate sales forecasts, support collections and follow up on outstanding balances.
• Monitor competitor pricing, promotions and customer purchasing trends, and submit sales, distribution and market intelligence reports.
• Work with internal teams to deliver commercial objectives and comply with approved pricing, credit and sales policies.

Required profile

• Bachelor's degree or equivalent in Marketing, Business Administration, Sales, Economics or a related discipline.
• At least 8 years' experience in FMCG sales, business development, regional sales management or distribution.
• Hands-on cosmetics/beauty industry experience and FMCG experience are mandatory.
• Proven track record of achieving sales targets and building distributor networks, and experience managing a territory or multiple markets.
• Strong understanding of Nigerian trade channels and route-to-market strategies; an existing network of trade partners is a significant advantage.
• Ability to work independently, take ownership of results and travel extensively.

Required skills

• Proficiency in Microsoft Office, CRM systems and sales reporting tools.
• Negotiation, relationship management, commercial analysis and reporting skills.

What we offer

• Monthly base salary of N500,000 plus sales commissions and a KPI bonus.
• The chance to own the commercial growth of a growing brand and build a stronger distribution network.

Applications close on 10 November 2026. Send your CV by email to the recruiter, stating your location, earliest start date, cosmetics/FMCG experience, markets and trade channels where you have built relationships, and your distributor development and sales results. This is an urgent recruitment; applications are reviewed as received.