Offline Marketing Specialist

About the role

CIG Motors is looking for an Offline Marketing Specialist to manage its offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding and promotional materials, so as to build brand visibility beyond digital channels. The position is full time.

Key responsibilities

• Plan and execute offline marketing campaigns such as print, radio, outdoor/billboard and in-dealership marketing, coordinating their rollout with the overall marketing plan.
• Liaise with media houses, printers and outdoor advertising vendors, negotiating rates and placements for cost-effective media spend.
• Keep showroom and dealership branding, signage and point-of-sale materials up to date and consistent with brand guidelines, and manage the production of brochures, flyers, banners and other collateral.
• Manage the offline marketing budget and vendor payments, and monitor offline market trends and competitor activity.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum of 3-5 years of experience in offline/traditional marketing.
• Experience working with print and outdoor media vendors.

Required skills

• Strong vendor negotiation skills.
• Sound project and budget management ability.
• High attention to detail on branding and collateral quality.
• Good understanding of the offline media landscape.
• Strong organizational and coordination skills.

What we offer

• Competitive salary with a 13th month.
• Allowance and leave allowance.
• Monthly performance bonus.
• Retirement savings.
• Paid time off.
• A fast-paced and dynamic work environment.